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Press Releases

EDELBIO NOW AVAILABLE AT FRED SEGAL BEAUTY | June 5, 2008

Swiss organic skincare line Edelbio announces the June 2008 launch of two distinctive skincare lines for girls and young women at Santa Monica’s Fred Segal Beauty, the prestigious and trend-setting fashion and beauty retailer.

Edelbio is the first brand of Swiss-certified organic skincare to jump into the booming market for natural and organic cosmetics. Particularly in the US, female consumers are demanding skin and body care products that are modern and effective, but without undesired additives or harsh chemicals that can damage sensitive skin.

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Edelbio Makes Debut at 2007 Beyond Beauty Expo | September 24, 2007

New organic skin care line Edelbio will make its debut at the 2007 Cosmeeting in Paris, France on October 1-4, 2007. The Swiss company has its laboratory and operations in Geneva, and will simultaneously launch its 10-SKU product line both in Europe and the United States. San Francisco, the heart of the green market, will be the primary retail location. There will also be availability online.

The brand’s target market will be women and girls, together, focusing on beauty as a shared moment, a bonding experience. Edelbio will also use modern media channels and networks to guide them towards a healthy lifestyle; numerous community outreach programs and events will target mothers and daughters.

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